What is another word for reciprocal link?
Pronunciation: [ɹɪsˈɪpɹəkə͡l lˈɪŋk] (IPA) 
Reciprocal link, which is also known as a two-way link, refers to a hyperlink exchange that exists between two websites. However, there are many other synonyms that can be used in place of the term reciprocal link. Some of these synonyms include cross-linking, mutually beneficial linking, and link exchange. Additionally, many people may refer to this concept as a backlink, link swap or link partner agreement. Regardless of the terminology used, reciprocal linking is a popular strategy used by websites to improve their search engine rankings, increase website traffic, and build relationships with other websites within their niche.
