Self-serving is a term used to describe someone or something that is motivated solely by their own interests or goals. Synonyms for this term include self-centered, egocentric, and selfish. Other words that can be used to describe this behavior are egoistic, narcissistic, and introverted. In some cases, individuals may be described as being self-absorbed or self-indulgent, indicating a tendency to prioritize their own desires over the needs or feelings of others. This type of behavior is typically viewed negatively by others, as it often results in a lack of consideration for others and can lead to problems or conflicts in personal and professional relationships.