When delivering disappointing or bad news, we often use the phrase "soften the blow" to lessen the impact of the message. However, there are several synonyms that can be used in place of this common expression. One alternative phrase is "cushion the blow," implying that the news is being protected or buffered from its full force. Another option is to "temper" or "moderate" the message, acknowledging the negative impact while also lessening its severity. "Ease the impact," "pacify," or "mitigate" are additional synonyms that can be used to communicate the same sentiment. Selecting the most appropriate phrase depends on the context and audience, but using varied language can help to effectively convey difficult messages.