Station identifications are those brief moments during a television or radio broadcast that announce the name of the station. There are a number of synonyms that can be used to describe this important part of any broadcast. Some may refer to it as a station announcement, channel identification, call sign, or network identification. Other phrases that could be used include network promo, channel branding, or station intro. Regardless of what term is used, the goal is the same: to inform the audience of the identity of the station and its brand. A strong, memorable station identification can help to distinguish one station from another and build a loyal audience.