Tanacetum Coccineum is a species of flowering plant that belongs to the Asteraceae family. Sometimes referred to as Pyrethrum coccineum, this herbaceous perennial plant is native to the Caucasus region. Its common name is the "Persian Daisy" or the "Pyrethrum Daisy". Interestingly, the Tanacetum Coccineum plant is well-known for its natural insecticidal properties, and its flowers have been used to produce a natural pesticide for centuries. In gardening, the plant is prized for its vivid red or pink flowers that bloom in abundance during the summer months. It is often used as a colorful border plant in rock gardens, or as an accent in mixed flower beds.