What is another word for target market?
Pronunciation: [tˈɑːɡɪt mˈɑːkɪt] (IPA) 
The term "target market" refers to a specific group of consumers towards whom a company directs its marketing efforts. There are various synonyms for this term, including niche market, ideal customer, audience, segment, buyer persona, customer profile, and demographic. Each of these terms emphasizes the importance of understanding the specific characteristics, preferences, and needs of a particular group of consumers. By identifying and communicating with a target market effectively, businesses can develop more tailored marketing strategies and increase their chances of success. It is essential for companies to research and analyze their target market thoroughly to create a marketing plan that meets their goals and objectives.
