The Beeb, a colloquial term for the British Broadcasting Corporation (BBC), has been a staple in British broadcasting since its inception in 1922. While commonly used by Brits, there are other synonyms for the BBC that may be lesser-known to those outside the UK. One such synonym is "Auntie," a term of endearment used to describe the corporation's role as a trusted and familiar source of news and entertainment. Another synonym is "Beeby," a playful variant of the Beeb. "Ariel," the name of the BBC's in-house magazine, is also sometimes used as a synonym to refer to the corporation.