The World Wide Fund for Nature (WWF) is a global conservation organization that operates in over 100 countries, aiming to protect the natural environment and reduce humanity's impact on it. It was founded in 1961 with the mission to conserve the Earth's biological diversity, ensure the sustainable use of its resources, and promote the reduction of pollution and wasteful consumption. Synonyms for WWF include the World Wildlife Fund, Worldwide Fund for Nature, and the World Fund for Nature. This powerful organization has a steadfast commitment to protecting the planet and its precious wildlife, and has become a symbol of hope for environmental conservationists around the world.