Toadying to refers to the act of behaving in a subservient, fawning, or sycophantic way towards someone in order to gain favor or advantage. Synonyms for this term include brown-nosing, grovelling, ingratiating, flattering, kowtowing, bootlicking, sucking up, playing up, and currying favor. Such behavior may be perceived as insincere and manipulative, and can create a negative impression on those who witness it. While it may be tempting to resort to toadying to achieve one's goals, it is important to remember that genuine respect and admiration are more valuable than feigned flattery.