Tourism marketing is the process of promoting and advertising a destination to attract visitors. There are various synonymous terms used to describe tourism marketing, such as destination marketing, travel marketing, tourism promotion, visitor advocacy, and hospitality marketing. Each term highlights a specific aspect of the tourism industry, such as promoting a destination, encouraging travel, advertising tourism-related services, advocating for visitors' interests, and marketing hospitality services. Regardless of the synonym used, tourism marketing plays a crucial role in stimulating economic growth, creating jobs, and boosting the local economy. By strategically targeting potential visitors through effective marketing, destinations can attract more tourists, generate revenue, and increase their brand recognition.