The toy industry is a vast and dynamic segment of the consumer market, providing entertainment, education and engagement for children of all ages. There are several synonyms that can be used to describe this market, such as the plaything industry, the game and toy business, the juvenile products industry, and the childhood entertainment market. These different expressions connote the different facets of the industry, including toys, games, video games, books, and other products that aim to entertain children and promote their development. Despite the current global crisis, the toy industry is poised to continue its growth, catering to the ever-evolving needs and preferences of new generations of children and families.