What is another word for trade down?
Pronunciation: [tɹˈe͡ɪd dˈa͡ʊn] (IPA) 
Trade down is a term frequently used in the business world, and it refers to the act of exchanging a higher-priced product for a cheaper one. There are several synonyms for the term trade down, including downsize, downgrade, reduce, and lower. Downsizing is typically used when a company decides to reduce its workforce or decrease its operations. In contrast, downgrading typically applies to products and refers to exchanging a high-end item for a less expensive one. The word reduce usually means to reduce the size or quantity of something. Finally, lower means to move something from a higher position to a lower one. These synonyms can be useful in helping people understand the nuances of the term trade down.
