A trading company is a business that facilitates buying and selling activities between other businesses. There are several synonyms for trading companies that vary depending on the industry type or geographical location. In North America, these types of companies are commonly referred to as "merchants" or "traders". In Europe, the synonymous terms include "importers" and "exporters". In Asia, the term "sourcing agent" is often used to describe trading companies that help manufacturers and wholesalers connect with buyers. Another synonym that is universally recognized is "brokerage firm". Regardless of the name used, the primary function of trading companies is to connect suppliers and buyers around the world.