A TV commercial is a popular advertising format used by businesses to reach a wide audience. Also known as an advert, advertisement or ad, these promotional messages are aired during commercial breaks on television. Some other synonyms for TV commercial include: spot, campaign, promo, infomercial, jingle, plug and sponsorship message. Advertisers often use a mix of these different ad formats to convey their message to consumers effectively. While the media landscape has evolved to include digital and mobile advertising, the TV commercial remains a crucial component of many brands' marketing strategies, thanks to its wide reach and ability to engage audiences through sight, sound and motion.