The term "ultimate consumer" refers to the person or entity who actually uses a product or service, rather than someone who buys it for further production or resale. Other synonyms for this term might include end user, final user, or consumer customer. These phrases emphasize the importance of the customer in the sales process, as their satisfaction ultimately determines the success or failure of a product or business. Additionally, the term may be used to highlight the specific needs and wants of the customer, as companies strive to understand and meet their target market's demands. As such, the ultimate consumer remains a crucial focus for businesses across all industries and around the world.