Westernization refers to the influence of Western culture and values on other cultures around the world. There are many synonyms for this concept, including globalization, Americanization, occidentalization, and Eurocentrism. The term "colonialism" can also be used to refer to the spread of Western cultural influence, particularly during the era of European colonial expansion. Other related terms include western bias, cultural imperialism, and cultural hegemony. While some view Westernization as a positive force for modernization and progress, others criticize it as a form of cultural homogenization that erases local traditions and values.