There are a multitude of words that can be used as synonyms for "wine shops." One possible alternative is "wine merchants," which connotes a certain level of expertise and specialization. Another potential replacement is "wine retailers," which suggests a wider range of products and perhaps a stronger emphasis on pricing and promotion. Some other possibilities include "wine boutiques," "wine cellars," and "wine emporiums." Each of these choices has its own unique connotations, and the selection ultimately depends on the specific context in which the term is being used. Nonetheless, all of these terms capture the essence of a storefront or online destination that specializes in selling wine.