The term "wow syndrome" is often used to describe a phenomenon where people experience intense excitement over something new or novel, only to quickly lose interest and move on to the next thing. Given its negative connotations, it's understandable that some people would like to find alternative ways to discuss this same idea. Some potential synonyms for "wow syndrome" might include "fad fatigue," "novelty burnout," or simply "short-lived excitement." Whatever term you choose, the key is to recognize that people's attention spans are limited, and that sustained engagement requires ongoing effort and creativity. By staying one step ahead of the trend curve, you can keep your audience engaged and enthusiastic over the long haul.