Aaron Montgomery Ward, founder of the first mail-order general store, is a name that is significant in American retail history. Although not many synonyms can be found for this iconic name, there are a few terms that can be associated with his legacy and contribution to the retail industry. One could use the term "catalog pioneer" to describe Ward for his revolutionary approach to selling goods through mail-order catalogs. Another synonym could be "entrepreneur" as he was a self-starter who created a business out of nothing. Additionally, "innovator" could also be used to describe him for his pioneering efforts in changing the way America shopped. Overall, the name Aaron Montgomery Ward will always be remembered as a trailblazer in the world of retail.