What is another word for above-the-line?
Pronunciation: [əbˌʌvðəlˈa͡ɪn] (IPA) 
Above-the-line is a term widely used in marketing and advertising to refer to the expenses incurred in promoting a product or service through traditional mass media such as television, radio, and print ads. However, there are several synonyms for this term that are also commonly used in the industry. These include "mainstream media," "mass market media," "top-down advertising," and "above-the-fold advertising." Each of these terms refers to a similar marketing approach where businesses use traditional forms of advertising to reach a broad audience. As the advertising industry continues to evolve, it is important to remain abreast of the latest terminology and trends associated with above-the-line marketing.
