An "ad blitz" refers to a concentrated and intensive burst of advertising in a short period of time. There are several synonyms to describe this marketing strategy, including advertising campaign, promotional push, marketing offensive, advertising barrage, promotional wave, and media onslaught. Ad blitzes are often used by companies to promote new products or services, generate buzz around a particular event or promotion, or to gain market share. The success of an ad blitz can be measured in a variety of ways, including increased sales, improved brand recognition, and expanded customer base. Whatever term is used to describe it, an ad blitz is an essential component of modern marketing efforts.