An advisory board is a group of individuals who provide counsel, assistance, and guidance to an organization or business. They are often composed of experts in the industry, community leaders, or professionals who can offer valuable insights on various matters such as financial management, marketing strategy, or public relations. Other synonyms for an advisory board may include consultative council, board of advisors, oversight committee, or strategic advisors. Regardless of the title, the primary purpose of an advisory board is to offer unbiased recommendations and support the decision-making process of the organization's leaders. Their role is critical to ensure that the organization stays on track and achieves its goals.