What is another word for am side?
Pronunciation: [am sˈa͡ɪd] (IPA) 
"Am side" is a common term used in the music industry to refer to the "artist and repertoire" side of the business, which involves discovering and nurturing new musical talent. However, there are several other synonyms that can be used to refer to this aspect of the music industry, including talent development, artist development, music scouting, and musician discovery. These terms essentially refer to the same concept of identifying and supporting promising new artists, helping them create and release high-quality music, and ultimately ensuring their success in the competitive world of the music industry. Regardless of the term used, the am side of the industry remains an essential component of bringing new and exciting music to the masses.
