Prefer is a verb that means to like or want one thing more than another. There are many synonyms for the word "prefer" such as favor, choose, opt, select, elect, pick, and decide. Each word carries a slightly different connotation to express preference. For example, "favor" suggests a bias towards something, while "choose" implies a decision between options. "Opt" implies a deliberate choice based on needs or circumstances. Meanwhile, "elect" and "select" conveys a sense of choosing someone or something with a degree of deliberation. Finally, "decide" could mean making up one's mind. All these synonyms can be used to convey preference in different situations depending on the context.