The phrase "be partial to" is often used to express a certain fondness or preference towards something or someone. However, if you're looking for an alternative way to convey this sentiment, there are many other synonyms to choose from. You might say you have a "soft spot" for something or someone, indicating that you are particularly fond of it. Alternatively, you could use the phrase "have a liking for," "favor," "enjoy," or "appreciate." These words all connote the idea that you hold a positive view of the said person, place, or thing, and that you derive some level of pleasure from it. So, if you're looking to shake up your language, consider these synonyms for "be partial to" to inject some variety into your speech.