Anthropomorphization is the act of giving human-like qualities or characteristics to non-human entities. Some synonyms for anthropomorphization include personification, humanization, humanization, personifying, and giving human form. Anthropomorphization often involves the attribution of emotions, thoughts, and desires to animals, objects, or natural phenomena. Other related terms include animism, which is the belief in spiritual beings in nature, and zoomorphism, which is the opposite of anthropomorphism and involves giving animal-like qualities to humans or human-made objects. Anthropomorphization has been used in various fields such as literature, film, and advertising, to make the non-human entities more relatable and familiar to humans.