Apophasis is a rhetorical device that involves mentioning something by explicitly stating that it will not be mentioned. This technique is often used to bring attention to the subject matter while appearing to distance oneself from it. Examples of synonyms for apophasis include paralipsis, praeteritio, and antiphrasis. Paralipsis involves calling attention to something while pretending to ignore it, while praeteritio involves mentioning something in passing without elaborating. Antiphrasis involves using a word or phrase to mean the opposite of its usual meaning. These techniques are often employed in politics and advertising to manipulate the audience's perception of an issue or product.