Audience-friendly sentimentality can also be described as emotional manipulation, maudlin content, or sappy storytelling. It is often characterized by an excessive use of nostalgia, melodrama, and cliches to evoke an emotional response from viewers or readers. Another synonym for this type of sentimentality could be overly saccharine, as it tends to present a sugar-coated version of reality. Sometimes, it is also referred to as mawkishness, which implies a sentimental or gooey quality that can be cloying. However it's described, audience-friendly sentimentality is often used in media to appeal to a broad audience, but it can also be criticized for pandering or being insincere.