Bargain counter is a term used to describe a place where discounted items are sold at a relatively lower price. There are various antonyms for the term Bargain Counter that can be used to establish more specific information. Rather than bargain counter, terms like upscale retailer, luxury store, or boutique could replace it for retail stores that offer premium goods at high prices. High-end brand, designer shop, or flagship store could describe a specific brand's established location for the same purpose. Other possible antonyms for bargain counter could be specialty store, department store, or mainstream retailer, to differentiate between different retail formats.