When something gains traction among a group or demographic, it can be said to become popular. Other synonyms for this phrase include gaining popularity, catching on, rising in popularity, becoming well-liked, gaining favor, attracting attention, and becoming the buzz. These phrases all suggest a gradual increase in interest and enthusiasm, as people begin to discover or appreciate what was previously overlooked or unknown. As something becomes popular, it may also reach a tipping point where it becomes mainstream or ubiquitous, resulting in widespread adoption or recognition. Whatever terminology is used, it signals a shift in perception or behavior that can have significant implications within a particular community or culture.