What is another word for charm?
Pronunciation: [t͡ʃˈɑːm] (IPA) 
Charm is often used to describe an attractive or pleasing quality in a person, thing or situation. However, there are several other similar words that can be used interchangeably with charm such as charisma, allure, magic, enchantment, appeal, magnetism, fascination, and glamour. Charisma implies a special quality of personality that is endearing and draws people closer. Allure signifies the power to entice or attract someone. Magic is often used for something that is extraordinary or seemingly impossible. Enchantment and fascination both point to the power to captivate and hold someone's attention. Glamour and magnetism both imply a spellbinding or mesmerizing quality. Whether someone is using charm, charisma, or allure, they are all striving to attract and captivate people with an alluring quality.
