Hokum is a colloquial term that refers to something that is seen as insincere or lacking in substance. Synonyms for hokum include balderdash, claptrap, twaddle, jive, and hocus-pocus. These terms are often used to describe something that lacks credibility or authenticity, such as exaggerated claims, pseudo-scientific theories, or deceptive advertising. Other synonyms for hokum include hogwash, bunk, nonsense, and gibberish, which are all used to describe something that is seen as nonsensical or illogical. Whether used in a serious tone or in a more lighthearted manner, these synonyms all convey a sense of skepticism and disbelief towards the claims being made.