Lure means to attract someone or something towards oneself. Some synonyms for the word "lure" are: entice, tempt, attract, beckon, charm, coax, decoy, draw, invite, pull, seduce, solicit, bewitch, captivate, enchant, fascinate, persuade, tantalize, tantalise, and woo. All of these words have distinct nuances in their meanings. For example, "tempt" implies trying to influence someone to do something they might not otherwise do, while "attract" suggests drawing someone towards oneself without any particular motive. It's important to choose the right synonym based on the context of the sentence, so that the meaning is conveyed precisely and accurately.