There are several different synonyms for the phrase "play to," depending on the context in which it is being used. For example, if you are talking about playing to someone's strengths or weaknesses, synonyms might include "cater to," "exploit," or "capitalize on." If you are talking about playing to a particular audience or demographic, synonyms might include "tailor," "adapt," or "customize." Other synonyms for "play to" might include "appease," "fawn over," or "pander to," although these terms often carry a negative connotation and should be used with caution. Ultimately, the best synonym for "play to" will depend on the specific meaning and tone that you are trying to convey.