The word "bait" refers to something that is used to lure or attract something, usually for hunting or fishing purposes. There are numerous synonyms for the word "bait" that can be used interchangeably. These include decoy, lure, enticement, trap, temptation, and inducement. These terms all convey the idea of using something to entice or ensnare prey. For example, a fishing lure can entice a fish to bite the hook, while a trap can lure an animal into a confined space. Similarly, an inducement can be used to persuade someone to take a particular action or make a certain decision. In summary, the various synonyms for "bait" all point to the use of something that is used to attract or pull in a target audience.