"Exert influence" is a powerful phrase often used to describe the ability to shape and direct outcomes. However, there are many synonyms to consider when trying to articulate this concept. Words like sway, affect, impact, guide, shape, control, direct, steer, and manipulate all convey the idea of exerting influence. Additionally, terms like impress, persuade, persuade, convince and win over carry overtones of persuasion and dialogue, whereas coerce, intimidate and dominate give the sense of exerting power through force. Regardless of the word choice, it is clear that the ability to exert influence is a vital aspect of leadership, diplomacy, and persuasion in a variety of different contexts.