The word "press" has many synonyms. One of the most popular is "squeeze", which is used when there is a need to compress something tightly. "Push" is also a common synonym, which implies exerting force on something to move it forward. Another synonym is "crush", where the object is flattened and broken apart under force. "Mash" is another related word, which means to apply pressure by using a pestle or masher. Lastly, "squash" is often used, which involves applying pressure until an object is completely flat. These synonyms of "press" provide a rich collection of options when the exact meaning and context of the word need to be conveyed.