Roll out is a commonly used term that refers to the launch or introduction of a new product or service. However, there are several synonyms that can replace this phrase and still convey its meaning effectively. These synonyms include: launch, debut, unveil, introduce, initiate, start, inaugurate, kick off, and open. Each of these words can be used interchangeably with roll out depending on the context. For instance, a company can launch a new product, start a new service, or initiate a new program instead of rolling it out. Regardless of the synonym used, the key message is that something new is being introduced or launched.