Hyping refers to the act of overemphasizing or promoting something to create excitement or interest. The antonyms for hyping, on the other hand, are words that describe the opposite of promoting something. Some antonyms for hyping include downplaying, de-emphasizing, playing down or understating something. These words suggest that one is not drawing attention to something, but rather reducing or minimizing its importance, interest or excitement. While hyping is commonly associated with marketing, advertising or promotions, de-emphasizing or playing down something can serve to avoid unnecessary attention, maintain a low profile, or de-escalate a tense situation.