Mass media refers to various channels of communication that are used to reach a wide audience. However, there are several synonyms you can use instead of mass media to make your writing more diverse. Some alternative terms include popular media, public media, broadcast media, and news media. Popular media refers to the type of communication that is widely consumed by the public, such as television shows and movies. Public media, on the other hand, refers to media channels that are controlled by the government and are intended to serve the public interest. Broadcast media is a term that specifically refers to media channels that transmit information over the air, such as radio and television. Finally, news media mainly focuses on the dissemination of news and information.