What is another word for press pack?
Pronunciation: [pɹˈɛs pˈak] (IPA) 
A "press pack" is a collection of materials distributed to journalists and media outlets to provide information about a particular person, organization, product, or event. Synonyms for "press pack" include "media kit," "press kit," "press release," and "fact sheet." A media kit may also contain high-resolution images, videos, biographies, and press releases. A press kit, on the other hand, can contain more in-depth information like a Q&A with the spokesperson or detailed press release about the product. A fact sheet is usually a one-page document with key information about the subject for journalists to use as a reference. Regardless of the name, all of these materials are designed to help the media accurately report on the subject at hand.
