A press secretary is a professional who is typically responsible for maintaining a positive image of an individual or organization in the media. Common synonyms for this term include public affairs specialist, communications director, spokesperson, and public relations representative. These professionals are trained in managing media relations and may also oversee the creation and distribution of press releases and other promotional materials. In addition to managing public relations, press secretaries may also be responsible for managing the social media presence of an individual or organization. They play a critical role in shaping public perception and communicating key messages to the media and general public.