When you want to reference or direct attention to something, there are various synonyms you can use in place of the phrase "referring to." For instance, you can replace it with expressions like "alluding to," "pointing to," or "speaking of." Another synonym for "referring to" is "mentioning," which works especially well when you want to describe something specific or give an example. You could also use "indicating," "suggesting," or "signifying" to denote a particular meaning or implication. Ultimately, the word you choose will depend on the context, tone, and purpose of your communication. But with these options, you should have an easier time diversifying your language and avoiding repetition.