Softsoaping is the act of flattering or praising someone insincerely or excessively in order to gain an advantage. The antonyms for this word are criticism, censure, reprimand, rebuke, scold, reprove, condemn, blame, disapprove, and upbraid. These words imply that the recipient of the communication has done something wrong or unacceptable and deserves to be criticized or reproached. Unlike softsoaping, these words express disapproval or negativity rather than approval or flattery. While softsoaping is used to manipulate or persuade someone, these antonyms serve to hold individuals accountable for their actions and correct their behavior.