Antonyms for the phrase "plays up to" include "ignores," "rebels against," "defies," and "resists." These antonyms suggest a refusal to conform to societal expectations or to seek approval from others through flattery or pleasing behavior. Instead, they indicate a desire to assert one's own beliefs and values, even if it means going against the norm or risking disapproval. While playing up to can lead to short-term benefits, such as popularity or advancement, these antonyms suggest a longer-term commitment to personal integrity and independence. Ultimately, whether to play up to or to resist depends on one's goals and priorities.