What is another word for loss leader?
Pronunciation: [lˈɒs lˈiːdə] (IPA) 
A loss leader is a pricing strategy used by businesses to sell products at a loss in order to attract customers and drive sales. Some synonyms for loss leader include bait-and-switch, doorbuster, teaser, gimmick, below cost selling, introductory offer, and promotional pricing. These terms are often used interchangeably and refer to the same marketing tactic. By offering a popular product at a lower price, businesses entice customers into their stores and hope that they will purchase other products at regular prices. The success of a loss leader strategy depends on the ability of the business to attract and retain customers and generate long-term profits.
