Store brand refers to products or goods that are sold under the name of a specific retailer or store. However, there are various other names used to refer to these kinds of products. Generic, private label, own brand, house brand, and store label are just some of the synonyms for store brand. These products are usually manufactured by third-party companies and are sold under the store's name. Store brands are often cheaper than their name-brand counterparts but are of comparable quality. They provide a cost-effective alternative for consumers and often offer a wider range of options. So, next time you go shopping for groceries or household items, remember that store brands are not just store brands, but they have many other names too.