What is another word for own brand?
Pronunciation: [ˈə͡ʊn bɹˈand] (IPA) 
The term "own brand" refers to products that are developed and sold by a particular company under its own name. It is a popular concept in the retail industry and is often used interchangeably with other terms such as "private label," "store brand," or "house brand." These synonyms imply that the product is exclusively sold by that specific retailer and is not available from any other sources. "Own brand" or "private label" products are usually cheaper than their brand-name counterparts, and they may offer comparable quality and benefits. Retailers worldwide rely on "own brand" products to enhance their offering and build customer loyalty.
