A want ad, also known as a job posting or employment listing, serves as a way for employers to advertise job openings to potential candidates. Several synonyms exist for want ad depending on the context. Use terms such as job opening, position announcement, employment opportunity, or job vacancy when advertising jobs. When seeking goods or services, use words such as classified ad, marketplace listing, or purchase request. Some additional synonyms for want ad include help wanted ad, job ad, and recruitment ad. Regardless of the synonym used, the purpose of the ad is to attract qualified individuals for an open position or to request goods or services needed.