What is another word for customer relationship management?
Pronunciation: [kˈʌstəmə ɹɪlˈe͡ɪʃənʃˌɪp mˈanɪd͡ʒmənt] (IPA) 
Customer relationship management (CRM) is a term that refers to the practices, strategies, and technologies used by businesses to manage interactions with customers and potential customers. Synonyms for CRM include customer management, customer service management, relationship marketing, and customer experience management. These terms all involve customer-centric approaches to marketing and involve taking a proactive approach to developing and fostering customer relationships. Other synonyms for CRM include sales force automation, customer retention management, and customer analytics. No matter which term is used, the goal is to create and maintain long-lasting and positive relationships with customers across all touchpoints.
